Blog Archive : 2012

AdvertPro Free Trial

Free 30-Day Trial It has always been possible to sign up for a demo to quickly take AdvertPro for a spin. However, that has always left a lot to be desired for users wanting to do some private testing in their own environment. That all changes today. We are pleased to announce that we are now offering free 30-day trial ...

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Flash 10 + AS3 clickTAG

Enter ActionScript 3.0 Flash 10 has been out for a while now, however, up until now there have not been any good tutorials showing you how to use ActionScript 3.0 to create a clickTAG. All of the tutorials still use ActionScript 2.0 and you might as well stick with Flash 9 if you're going to use that. Today, we are ...

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AdvertPro Version 2.5 Updated

We are pleased to announce that AdvertPro version 2.5 has been updated! Read on to find out more about new features, improvements and bug fixes. To obtain the update: visit our download site if you plan to install it yourself or request an update installation if you prefer to have us install it for you. Remember, you'll need to have ...

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Behavioural Retargeting

What is Retargeting? Behavioral retargeting, which is also known as behavioral remarketing or simply as retargeting, is a form of online advertising by which ads are targeted to consumers based on their previous Internet actions. In its most basic form, retargeting serves ads to people more frequently after they have left an advertiser's website. This is great because it allows ...

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Mobile Targeting

Mobile Everywhere You already know how popular mobile devices such as smartphones and tablets are these days. I do not need to tell you that over 250 million iOS devices, including the iPad, iPhone and iPod alone have been sold worldwide. Unless you have been in a cave for the last few years you have probably heard that there are ...

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Share of Voice Reports

Share of Voice You might have noticed that we added a share column to most of the reports with our version 2.5 update. What is that all about? In the online advertising industry, share of voice is used to represent the relative portion of ad inventory available to a single advertiser within a defined market over a specified time period. ...

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API: JSON vs XML

What is JSON? JSON (JavaScript Object Notation) is a lightweight data-interchange format. It is easy for humans to read and write. It is easy for machines to parse and generate. Based on a subset of the JavaScript Programming Language, JSON is a text format that is completely language independent but uses conventions that are familiar to programmers of the C-family ...

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AdvertPro Version 2.5

We are pleased to announce that AdvertPro version 2.5 has been released! Read on to find out more about new features and improvements. To obtain the update: visit our download site if you plan to install it yourself or request an update installation if you prefer to have us install it for you. Remember, you'll need to have an up ...

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