Blog Archive : 2013

Testing Geographic Ads

Testing Geographic Ads Testing if your geographic targets are working has always been difficult. Maybe you have asked a client or a few friends around the world to check if they can see your ads a few times? You might even have spent hours trying to find a free anonymous proxy that would actually work and let you test it ...

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Responsive Ads

What is Responsive Design? Responsive web design is a method for designing a single web site that dynamically adapts to fit the screen of the viewing device. The primary motivation is to make reading and navigation easier for tablet and mobile phone users. This is typically accomplished with fluid grids, scalable images and CSS media queries although other methods exist. ...

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Video Non-Linear Banners

What is VAST? The IAB's Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. It provides support for linear pre-roll, mid-roll and post-roll MP4/FLV/WebM video ads as well as non-linear GIF/JPG/PNG, Flash (SWF), text, HTML, <IFRAME> and <SCRIPT> banners. In addition to this it also specifies video tracking events, which enables ...

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Video Companion Ads

What is VAST? The IAB's Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. It provides support for linear pre-roll, mid-roll and post-roll MP4/FLV/WebM video ads as well as non-linear GIF/JPG/PNG, Flash (SWF), text, HTML, <IFRAME> and <SCRIPT> banners. In addition to this it also specifies video tracking events, which enables ...

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Mid/Post-Roll Video Ads

What is VAST? The IAB's Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. It provides support for linear pre-roll, mid-roll and post-roll MP4/FLV/WebM video ads as well as non-linear GIF/JPG/PNG, Flash (SWF), text, HTML, <IFRAME> and <SCRIPT> banners. In addition to this it also specifies video tracking events, which enables ...

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Third-Party VAST Wrapper

What is VAST? The IAB's Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. It provides support for linear pre-roll, mid-roll and post-roll MP4/FLV/WebM video ads as well as non-linear GIF/JPG/PNG, Flash (SWF), text, HTML, <IFRAME> and <SCRIPT> banners. In addition to this it also specifies video tracking events, which enables ...

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Pre-Roll Video Ads

What is VAST? The IAB's Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. It provides support for linear pre-roll, mid-roll and post-roll MP4/FLV/WebM video ads as well as non-linear GIF/JPG/PNG, Flash (SWF), text, HTML, <IFRAME> and <SCRIPT> banners. In addition to this it also specifies video tracking events, which enables ...

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AdvertPro Version 3.5

We are pleased to announce that AdvertPro version 3.5 has been released! AdvertServe users have already been upgraded -- please continue reading on to find out more about the new features and improvements. AdvertPro users can obtain the update by visiting our download site or requesting an update installation if you prefer to have us install the update. Remember, you'll ...

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Wallpaper Ads

What is a Wallpaper Ad? Many web sites are designed to be displayed at a fixed-width and then center themselves in the browser window. On a desktop computer or a laptop with a high-definition monitor this leaves a lot of empty space on the left and right sides of the page. Wallpaper ads allow you to utilize and monetize that ...

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CloudFlare and RocketLoader

The Problem Web sites should be fast and to that end you have just set up CloudFlare to accelerate your web site. You pat yourself on the back and call it a day. However, the next day an upset advertiser rings you up and says their ads that are only supposed to be showing in New York are showing up ...

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Page Peel Ads

What is a Page Peel? Consider that you are reading a book or a magazine and you want to mark a page to come back to it later. You would normally use a bookmark, but unfortunately you seem to have misplaced it. Instead you decide to simply fold over the corner of the page. Not only have you marked your ...

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Overlay Banners

What is an Overlay? Overlays are large banners that are displayed in a floating layer that fills the entire browser window. You might have also heard them called full page overlays or interstitials before. Whatever you like to call them, the major draw is that the overlay puts the banner in complete focus, just like a commercial on television and ...

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Lightbox Banners

What is a Lightbox? Lightboxes have traditionally been employed to display photos or videos in a Mac-style "lightbox" that floats over top of a web page. The impact this technique has when applied to advertising is that it puts the banner front-and-center and therefore inherently optimizes viewable impressions. The web page behind the lightbox is faded out to ensure the ...

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Crawler Banners

What is a Crawler? Crawlers are banners that are displayed in a floating layer that adheres itself to bottom of the browser window. You might have also heard them called catfish banners before. Whatever you like to call them, the major draw is that as a visitor scrolls down your page the crawler stays put. This simple technique inherently optimizes ...

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AdvertPro Version 3.0

We are pleased to announce that AdvertPro version 3.0 has been released! AdvertServe users have already been upgraded -- please continue reading on to find out more about the new features and improvements. AdvertPro users can obtain the update by visiting our download site or requesting an update installation if you prefer to have us install the update. Remember, you'll ...

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Testing Zone Codes

Testing Zone Codes Here's a quick tip for you that will come in handy when you need to quickly test out a zone code. Point your browser to: http://jsfiddle.net/ Paste your zone code into the HTML box in the upper left corner Press the Run button and your banner will appear in the preview box in the bottom right corner ...

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What's in a DMA?

What's in a DMA? I get asked a lot about what cities a given DMA (designated marketing area) encompasses. Sometimes a DMA covers a large area and others it covers a small, highly populated area. There's no real rule that says a DMA will hit a 50-mile radius around a given center. The Solution: Google No, I'm not going to ...

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