Blog Archive : April 2013

CloudFlare and RocketLoader

The Problem Web sites should be fast and to that end you have just set up CloudFlare to accelerate your web site. You pat yourself on the back and call it a day. However, the next day an upset advertiser rings you up and says their ads that are only supposed to be showing in New York are showing up ...

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Page Peel Ads

What is a Page Peel? Consider that you are reading a book or a magazine and you want to mark a page to come back to it later. You would normally use a bookmark, but unfortunately you seem to have misplaced it. Instead you decide to simply fold over the corner of the page. Not only have you marked your ...

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Overlay Banners

What is an Overlay? Overlays are large banners that are displayed in a floating layer that fills the entire browser window. You might have also heard them called full page overlays or interstitials before. Whatever you like to call them, the major draw is that the overlay puts the banner in complete focus, just like a commercial on television and ...

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Lightbox Banners

What is a Lightbox? Lightboxes have traditionally been employed to display photos or videos in a Mac-style "lightbox" that floats over top of a web page. The impact this technique has when applied to advertising is that it puts the banner front-and-center and therefore inherently optimizes viewable impressions. The web page behind the lightbox is faded out to ensure the ...

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