AdvertServe Geo Testing
Testing Geographic Ads Testing if your geographic targets are working has always been difficult. Maybe you have asked a client or a few friends around the world to check if they can see your ads a few times? It might take days for them to get back to you. You might even have spent hours trying to find a free ...
S2S Pixel with ClickID
What is ClickID? Pixels fired in the browser to track post-click actions may not always fire if they are blocked by privacy software or not loaded before the visitor leaves the page. To address that, many companies are now using S2S pixels. That is short for server-to-server pixels. For this method to be accurate, however, both servers need to share ...
Expandable Banners
What is an Expandable Banner? Expandable banners initially have the appearance of a standard banner. For the sake of an example, consider that you have a 728x90 banner sitting at the top of your site. Now, suppose you hover your mouse over that banner and suddenly it expands downward to reveal a much larger 728x400 banner with additional details about ...
AdvertServe Q4/2014 Update
We are pleased to announce that the AdvertServe Q4/2014 update has been deployed! Stay tuned to our blog for the next few days as we'll be releasing new tutorials on here as fast as we can write them to get you up to speed with the new features. Expandable Banners Advertisers are always interested in getting more creative space to ...
HTTPS Ad Serving
HTTPS SEO Benefits Google announced last month that they are starting to use HTTPS as a ranking signal. That means that sites which are fully served over the HTTPS protocol may get a slight ranking boost versus non-secured sites. If your SEO scores are neck and neck with your competitors this might be the one thing that can give you ...
HTML5 Banners with BannerFlow
The HTML5 Headache Developing banners with Flash was easy. Part of the reason for that was that Adobe makes great software that enables designers and developers to build complex animations with relative ease. Then HTML5 showed up to change the game, but it has barely caught on. Why you might ask? Well, the answer is simple: lack of tooling. BannerFlow ...
Secondary Report Dimensions
The Problem Identifying changes in day-to-day trends for certain metrics has, frankly, always been a bit of a laborious task. Example Scenario Say, for example, that you wanted to review the changes in trends with respect to clicks from different continents. Up until now, the only way to do that was to generate a bunch of one-day reports and compare ...
VAST Prefetch Requests
What is VAST? The IAB's Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. It provides support for linear pre-roll, mid-roll and post-roll MP4/FLV/WebM video ads as well as non-linear GIF/JPG/PNG, Flash (SWF), text, HTML, <IFRAME> and <SCRIPT> banners. In addition to this it also specifies video tracking events, which enables ...
Daily Campaign Limits
Introducing Daily Limits Since the debut of AdvertServe it has been possible to set a maximum limit on the total number of views, clicks or actions that a campaign should deliver before reaching completion. By introducing daily limits, handling certain types of campaigns becomes a whole lot easier. Daily Campaign Budgets Advertisers may sometimes wish to set a daily budget ...
Hiding Responsive Ads
What is Responsive Design? This article is a continuation of my previous Responsive Ads article. If you are not already familiar with responsive web design you may want to go back and give the original article a read before continuing with this article. It will give you a much better understanding of what responsive web design is and how advertising ...
Click Fraud Detection and Prevention
What is Click Fraud? There are many possible causes and sources of fraudulent clicks. In most cases they're not actually performed by humans. Sure, you might have bitter competitors clicking on each others ads here and there, but computer generated traffic is really the major concern here. The proliferation of ad exchanges and programmatic buying and selling has opened the ...
Consolidated Banner Campaigns
Too Many Campaigns In the past you have always needed to create a campaign for each banner size that an advertiser wishes to run on your web properties. Sure, our campaign copying function eased the pain of this a little bit, but this still left a big problem unsolved. You had to split the number of impressions your advertisers purchased ...
AdvertServe Q1/2014 Update
We are pleased to announce that the AdvertServe Q1/2014 update has been deployed! Stay tuned to our blog for the next week or two as we'll be releasing new tutorials on here as fast as we can write them to get you up to speed with the new features. Consolidated Banner Campaigns Campaigns are now able to contain multiple banner ...
Multilingual Campaigns
Serve Ads in Multiple Languages Many advertisers web sites are only published in one language, but those that are available in multiple languages can benefit greatly from serving ads that match the language preferences of their visitors. How Language Targeting Works When you visit a web site, your browser sends an Accept-Language header that describes your language preferences. For example, ...
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