Blog Archive : January 2014

Hiding Responsive Ads

What is Responsive Design? This article is a continuation of my previous Responsive Ads article. If you are not already familiar with responsive web design you may want to go back and give the original article a read before continuing with this article. It will give you a much better understanding of what responsive web design is and how advertising ...

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Click Fraud Detection and Prevention

What is Click Fraud? There are many possible causes and sources of fraudulent clicks. In most cases they're not actually performed by humans. Sure, you might have bitter competitors clicking on each others ads here and there, but computer generated traffic is really the major concern here. The proliferation of ad exchanges and programmatic buying and selling has opened the ...

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Consolidated Banner Campaigns

Too Many Campaigns In the past you have always needed to create a campaign for each banner size that an advertiser wishes to run on your web properties. Sure, our campaign copying function eased the pain of this a little bit, but this still left a big problem unsolved. You had to split the number of impressions your advertisers purchased ...

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AdvertServe Q1/2014 Update

We are pleased to announce that the AdvertServe Q1/2014 update has been deployed! Stay tuned to our blog for the next week or two as we'll be releasing new tutorials on here as fast as we can write them to get you up to speed with the new features. Consolidated Banner Campaigns Campaigns are now able to contain multiple banner ...

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Multilingual Campaigns

Serve Ads in Multiple Languages Many advertisers web sites are only published in one language, but those that are available in multiple languages can benefit greatly from serving ads that match the language preferences of their visitors. How Language Targeting Works When you visit a web site, your browser sends an Accept-Language header that describes your language preferences. For example, ...

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