Blog Archive : March 2014

VAST Prefetch Requests

What is VAST? The IAB's Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players. It provides support for linear pre-roll, mid-roll and post-roll MP4/FLV/WebM video ads as well as non-linear GIF/JPG/PNG, Flash (SWF), text, HTML, <IFRAME> and <SCRIPT> banners. In addition to this it also specifies video tracking events, which enables ...

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Daily Campaign Limits

Introducing Daily Limits Since the debut of AdvertServe it has been possible to set a maximum limit on the total number of views, clicks or actions that a campaign should deliver before reaching completion. By introducing daily limits, handling certain types of campaigns becomes a whole lot easier. Daily Campaign Budgets Advertisers may sometimes wish to set a daily budget ...

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