Blog Archive : September 2014

AdvertServe Geo Testing

Testing Geographic Ads Testing if your geographic targets are working has always been difficult. Maybe you have asked a client or a few friends around the world to check if they can see your ads a few times? It might take days for them to get back to you. You might even have spent hours trying to find a free ...

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S2S Pixel with ClickID

What is ClickID? Pixels fired in the browser to track post-click actions may not always fire if they are blocked by privacy software or not loaded before the visitor leaves the page. To address that, many companies are now using S2S pixels. That is short for server-to-server pixels. For this method to be accurate, however, both servers need to share ...

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Expandable Banners

What is an Expandable Banner? Expandable banners initially have the appearance of a standard banner. For the sake of an example, consider that you have a 728x90 banner sitting at the top of your site. Now, suppose you hover your mouse over that banner and suddenly it expands downward to reveal a much larger 728x400 banner with additional details about ...

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AdvertServe Q4/2014 Update

We are pleased to announce that the AdvertServe Q4/2014 update has been deployed! Stay tuned to our blog for the next few days as we'll be releasing new tutorials on here as fast as we can write them to get you up to speed with the new features. Expandable Banners Advertisers are always interested in getting more creative space to ...

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HTTPS Ad Serving

HTTPS SEO Benefits Google announced last month that they are starting to use HTTPS as a ranking signal. That means that sites which are fully served over the HTTPS protocol may get a slight ranking boost versus non-secured sites. If your SEO scores are neck and neck with your competitors this might be the one thing that can give you ...

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