Stalled Campaigns
Introducing Stalled Campaigns Chances are that you might have noticed a new Stalled Campaigns tab on your AdvertServe home screen today and perhaps you're wondering what that's all about. Criteria for Stalled Campaigns In order for a campaign to be considered stalled it must meet all of the following criteria: The status of the campaign must be set to Enabled ...
Magic Banners: Slideshow
HTML5 Slideshow Banner Creating a HTML5 slideshow sounds like it would be difficult right? Well, it could be if you started coding from scratch. What if I told you that it can be done by simply uploading a few images and choosing a few ready-made effects? Would you really believe it could be done without writing a single line of ...
HTML5 Banners
Introducing HTML5 Banners You may already be running HTML5 banners with AdvertServe, perhaps without even realizing it. Many advertisers use a third-party ad server, which means the HTML5 files are hosted on their ad server. Your advertiser simply sends you a third-party tag just as they did with Flash banners in the past, so from your perspective nothing has changed. ...
AdvertServe Q4/2015 Update
We are pleased to announce that the AdvertServe Q4/2015 update has been deployed! HTML5 Banners Uploading HTML5 banners created with Adobe Edge, Google Web Designer and Tumult Hype has been greatly simplified. The process is now as simple as uploading a ZIP file containing all of the HTML5 assets and entering a landing page URL. All of the HTML5 assets ...
Magic Banners: Templates
Introducing Magic Banners Unless you have been living under a rock you should know that HTML5 is all the rage these days and rightfully so. Flash had a great run, but it is on the way out. Larger advertisers have already made the switch to HTML5, but for smaller advertisers that are not working with a design agency the change ...
AJAX Evolved: No Proxy Required!
What is AJAX? Short for Asynchronous JavaScript and XML, it is a term that was created to describe the process of loading components of web pages in the background. This allows the main process that renders the page to continue doing so without having to wait for those components to load. As a result, the page loads much faster and ...
ISP/Organization Targeting
Introduction There can be many reasons why an advertiser might want to target a campaign to visitors based on their ISP or organization name. For example, consider that a broadcasting company only runs their show on cable TV networks. They will only want to show their ads to visitors who use one of the cable companies that are running their ...
CDN Expansion
Frankfurt and Tokyo We are pleased to announce that we have added CDN serving nodes in Frankfurt, Germany and Tokyo, Japan. This gives us increased capacity in Europe where are growing rapidly. It also improves our performance in the North Eastern Asia/Pacific region, which were previously hitting our serving nodes in Singapore. Visual Perspective For the curious, here is a ...
Pushdown Banners
What is a Pushdown Banner? Pushdown banners initially have the appearance of a standard banner. For the sake of an example, consider that you have a 728x90 banner sitting at the top of your site. Now, suppose you hover your mouse over that banner and suddenly it pushes the page downward to reveal a much larger 728x400 banner with additional ...
Carousel Banners
What is a Carousel Banner? Carousel banners are one of the simplest HTML5 banners you can create with AdvertServe, but that was completely intentional. You see, larger advertisers are typically working with a creative design agency to produce sophisticated HTML5 banners. What about your smaller advertisers though? Typically they only have the budget or technical knowledge to produce a few ...
AdvertServe Q3/2015 Update
We are pleased to announce that the AdvertServe Q3/2015 update has been deployed! Magic Banners Creating HTML5 banners has never been simpler than with our new magic banner. More than just a new media type, the magic banner is a comprehensive visual tool that allows you to create animated HTML5 banners with little or no coding. We have put together ...
Goodbye Flash!
What's Happening? Google has teamed up with Adobe to reduce Flash use in Chrome. What they have developed together is a way to pause Flash content that is not essential to the page. That unfortunately includes, but is not limited to all forms of advertising. How It Works If you download and try the beta version of Chrome you will ...
Flip Banners
What is a Flip Banner? Flip banners initially have the appearance of a standard banner. For the sake of an example, consider that you have a 300x250 banner placed in the right column of your web site. Now, suppose you hover your mouse over that banner and suddenly it does a 3D flip to reveal another image on the back ...
Shoutbox Banners
What is a Shoutbox? Shoutboxes are banners that are displayed in a floating layer that adheres itself to bottom right or left corner of the browser window. The major draw is that as a visitor scrolls down your page the shoutbox stays put. This simple technique inherently optimizes viewable impressions because the shoutbox is always above the fold! Live Example ...
AdvertServe Q2/2015 Update
We are pleased to announce that the AdvertServe Q2/2015 update has been deployed! Campaign Competitors Since the debut of AdvertServe it has been possible to set an advertisers campaigns to compete with each other. You simply checked the Self Compete option in the advertisers competitor settings and none of their campaigns would show on a page at the same time. ...
Per Page Campaign Limits
Per Page Campaign Limits Last year we introduced Consolidated Banner Campaigns and since then our customers have created tons of them. However, placing all of an advertisers banners into a single campaign presented a new challenge. It was no longer possible to restrict the ad server to show only one of those banners on a page at the same time. ...
Bulk Deletion
Bulk Deletion Cleaning house is never a fun task, but bulk deletion can certainly help make the process go faster. How It Works Bulk deletion functionality is only available for campaigns, media and zones. These are the most common items that you might wish to delete in bulk. Keep in mind that when you delete these items they are placed ...
Development and Staging Sites
Development and Staging Sites Do you have a development or staging version of your web site for testing? Odds are you put some serious traffic on these types of internal sites without realizing it. This is especially true if you are using automated testing tools that might be difficult or impossible for us to filter out automatically. The Problem It ...
Campaign Competitors
Campaign Competitors Since the debut of AdvertServe it has been possible to set an advertisers campaigns to compete with each other. You simply checked the Self Compete option in the advertisers competitor settings and none of their campaigns would show on a page at the same time. Nice and easy, yes, but this failed to handle situations where you might ...
Google Analytics Link Tagging
Google Analytics Most of your advertisers are probably using Google Analytics on their web sites. As a result, they expect to be able to use Google Analytics to see how many visitors they acquire from the banners on your web sites. However, if not done correctly they might not see all of the banner clicks you are sending them. Identifying ...
Campaign Renewal Reminders
Boost Productivity Do you ever send reminders to your advertisers asking them to renew their campaigns? Then, boy, do we have good news for you. Campaign renewal reminders can be e-mailed to advertisers on a schedule with up to five attempts being made to encourage them to renew their campaigns. Reminders may be sent up to 14 days before or ...
Revision/Blame Tracking
How It Works Nobody likes to get blamed for making an incorrect change to a campaign that they didn't make. Now, you can prove that it wasn't you! AdvertServe tracks changes to user accounts, campaigns, media, groups, zones and more so you can view previous revisions of them and see who changed them. Security Auditing Having a revision history of ...
A/B Testing and Optimization
Why A/B Testing? The usage of A/B testing in marketing has been around for many years. It's basic premise is that you create multiple versions of creatives with different art work and/or variations on your call to action. Then you run them all for an initial testing period (i.e. a few days) and compare the results afterwards to see which ...
AdvertServe Q1/2015 Update
We are pleased to announce that the AdvertServe Q1/2015 update has been deployed! Stay tuned to our blog for the next few days as we'll be releasing new tutorials on here as fast as we can write them to get you up to speed with the new features. A/B Testing and Optimization Savvy advertisers know that getting the right message ...
Flexible Banner Sizes
Similar Sizes From time to time you may wish to run similar sized banners in a zone. For example, you might want to allow an advertiser to run a 120x600 skyscrapers in your 160x600 zone. This can easily be done without asking your advertiser to create a new banner of the appropriate size, which can often take a long time ...
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