Blog Archive : February 2015

Revision/Blame Tracking

How It Works Nobody likes to get blamed for making an incorrect change to a campaign that they didn't make. Now, you can prove that it wasn't you! AdvertServe tracks changes to user accounts, campaigns, media, groups, zones and more so you can view previous revisions of them and see who changed them. Security Auditing Having a revision history of ...

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A/B Testing and Optimization

Why A/B Testing? The usage of A/B testing in marketing has been around for many years. It's basic premise is that you create multiple versions of creatives with different art work and/or variations on your call to action. Then you run them all for an initial testing period (i.e. a few days) and compare the results afterwards to see which ...

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AdvertServe Q1/2015 Update

We are pleased to announce that the AdvertServe Q1/2015 update has been deployed! Stay tuned to our blog for the next few days as we'll be releasing new tutorials on here as fast as we can write them to get you up to speed with the new features. A/B Testing and Optimization Savvy advertisers know that getting the right message ...

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