Blog Archive : 2016

AdvertServe Q4/2016 Update (Part 2)

We are pleased to announce that the second part of the AdvertServe Q4/2016 update has been deployed! The first part of our Q4/2016 update was all about video, but this time around we have some exciting new partnerships and integrations to tell you about! LiveRamp Partnership AdvertServe has partnered with LiveRamp to provide advertisers and publishers with access to vast ...

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AMP: Accelerated Mobile Pages

What is AMP? For many, reading on the mobile web is a slow, clunky and frustrating experience - but it doesn't have to be that way. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere. How it Works AMP is ...

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In-Banner Video

No Video Content? We have heard from many publishers that they want to start offering video ads, but often the thing that is holding them back is they have no content videos on their site. Even some publishers who do have video content are stuck because they host their video on a platform such as YouTube. In both cases publishers ...

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Uploading Video

Supported Formats AdvertServe allows you to upload video files up to 200 MB in size in any of the following formats: 3GP F4V M4V MOV MP4 MPG WMV Video Encoding and Output Videos are automatically encoded using the H.264 main profile and will be output at up to 720p HD resolution with double-pass rendering for optimal quality and playback speed. ...

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AdvertServe Q4/2016 Update

We are pleased to announce that the AdvertServe Q4/2016 update has been deployed! Have you been itching to incorporate video into your advertising strategy? We have good news for you. This update is all about video, video and more video! Video Hosting and Encoding AdvertServe now supports hosting and encoding of videos. It is possible to upload raw video files ...

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Google Search and Google Chrome Changes

Upcoming Changes #1 Mobile Interstitials Google has announced that they plan to give a search ranking penalty to sites that display full screen ads on mobile phones starting in 2017. If you run lightbox ads or full page overlays on mobile phones you might want to discontinue that practice in 2017 to avoid the SEO penalty. Consider using a crawler ...

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WordPress Integration

WordPress WordPress is a free and open-source content management system (CMS) that is used by nearly 30% of the top 10 million web sites. It is no doubt a great CMS with a vibrant community and tons of plugins to customize it for many different purposes. However, its visual HTML editor while it makes creating content easy for mere mortals ...

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Switching to HTTPS

Benefits of HTTPS It used to be the case that HTTPS was typically only used by banking sites and shopping sites. However, it is becoming more and more common these days for sites that really have no technical reason to use HTTPS to choose it over HTTP. Why is that? Well, one reason is that many web masters have become ...

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Parent / Child Campaigns

Parent/Child Campaigns The idea with parent/child campaigns is that sometimes a campaign leads to other campaigns being created and they need to be directed by the originating campaign. Very much like the relationship between a parent and their children. Don't worry though, child campaigns always follow the rules set forth by their parent campaign (unless you tell them not to, ...

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AdvertServe Q3/2016 Update

We are pleased to announce that the AdvertServe Q3/2016 update has been deployed! Has it really been 8 months without an update? Some of you may have even contacted us to ask if we were still alive. Indeed we are alive and well. The truth is that time flies and we have simply been busy working on a ton of ...

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