Blog Archive : October 2016

AMP: Accelerated Mobile Pages

What is AMP? For many, reading on the mobile web is a slow, clunky and frustrating experience - but it doesn't have to be that way. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere. How it Works AMP is ...

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In-Banner Video

No Video Content? We have heard from many publishers that they want to start offering video ads, but often the thing that is holding them back is they have no content videos on their site. Even some publishers who do have video content are stuck because they host their video on a platform such as YouTube. In both cases publishers ...

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Uploading Video

Supported Formats AdvertServe allows you to upload video files up to 200 MB in size in any of the following formats: 3GP F4V M4V MOV MP4 MPG WMV Video Encoding and Output Videos are automatically encoded using the H.264 main profile and will be output at up to 720p HD resolution with double-pass rendering for optimal quality and playback speed. ...

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AdvertServe Q4/2016 Update

We are pleased to announce that the AdvertServe Q4/2016 update has been deployed! Have you been itching to incorporate video into your advertising strategy? We have good news for you. This update is all about video, video and more video! Video Hosting and Encoding AdvertServe now supports hosting and encoding of videos. It is possible to upload raw video files ...

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Google Search and Google Chrome Changes

Upcoming Changes #1 Mobile Interstitials Google has announced that they plan to give a search ranking penalty to sites that display full screen ads on mobile phones starting in 2017. If you run lightbox ads or full page overlays on mobile phones you might want to discontinue that practice in 2017 to avoid the SEO penalty. Consider using a crawler ...

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WordPress Integration

WordPress WordPress is a free and open-source content management system (CMS) that is used by nearly 30% of the top 10 million web sites. It is no doubt a great CMS with a vibrant community and tons of plugins to customize it for many different purposes. However, its visual HTML editor while it makes creating content easy for mere mortals ...

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Switching to HTTPS

Benefits of HTTPS It used to be the case that HTTPS was typically only used by banking sites and shopping sites. However, it is becoming more and more common these days for sites that really have no technical reason to use HTTPS to choose it over HTTP. Why is that? Well, one reason is that many web masters have become ...

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