Adhesion Banners
What is an Adhesion? The adhesion is an effect that places banners in a floating layer that adheres itself to the top, left, bottom or right corners or edges of the browser window. Superior Viewability The major draw is that as a visitor scrolls down your page the adhesion banner stays put. This simple technique inherently optimizes for viewable impressions ...
Castaway Banners
What is a Castaway? Castaways are best utilized for large masthead banners that appear for a limited amount of time and disappear automatically or if a visitor manually closes them. However, they can also be deployed between content in articles. In fact, you can even delay their loading until they appear in the browser viewport by utilizing our new viewability ...
Smoke Screen Banners
What is a Smoke Screen? Smoke Screens are best utilized to display custom-sized banners over top of large images such as screenshots or the content of articles. They appear for a limited amount of time and disappear automatically or if a visitor manually closes them. In fact, you can even delay their loading until they appear in the browser viewport ...
In-Banner Video
No Video Content? We have heard from many publishers that they want to start offering video ads, but often the thing that is holding them back is they have no content videos on their site. Even some publishers who do have video content are stuck because they host their video on a platform such as YouTube. In both cases publishers ...
Magic Banners: Slideshow
HTML5 Slideshow Banner Creating a HTML5 slideshow sounds like it would be difficult right? Well, it could be if you started coding from scratch. What if I told you that it can be done by simply uploading a few images and choosing a few ready-made effects? Would you really believe it could be done without writing a single line of ...
HTML5 Banners
Introducing HTML5 Banners You may already be running HTML5 banners with AdvertServe, perhaps without even realizing it. Many advertisers use a third-party ad server, which means the HTML5 files are hosted on their ad server. Your advertiser simply sends you a third-party tag just as they did with Flash banners in the past, so from your perspective nothing has changed. ...
Magic Banners: Templates
Introducing Magic Banners Unless you have been living under a rock you should know that HTML5 is all the rage these days and rightfully so. Flash had a great run, but it is on the way out. Larger advertisers have already made the switch to HTML5, but for smaller advertisers that are not working with a design agency the change ...
Carousel Banners
What is a Carousel Banner? Carousel banners are one of the simplest HTML5 banners you can create with AdvertServe, but that was completely intentional. You see, larger advertisers are typically working with a creative design agency to produce sophisticated HTML5 banners. What about your smaller advertisers though? Typically they only have the budget or technical knowledge to produce a few ...
Flip Banners
What is a Flip Banner? Flip banners initially have the appearance of a standard banner. For the sake of an example, consider that you have a 300x250 banner placed in the right column of your web site. Now, suppose you hover your mouse over that banner and suddenly it does a 3D flip to reveal another image on the back ...
Shoutbox Banners
What is a Shoutbox? Shoutboxes are banners that are displayed in a floating layer that adheres itself to bottom right or left corner of the browser window. The major draw is that as a visitor scrolls down your page the shoutbox stays put. This simple technique inherently optimizes viewable impressions because the shoutbox is always above the fold! Live Example ...
Flexible Banner Sizes
Similar Sizes From time to time you may wish to run similar sized banners in a zone. For example, you might want to allow an advertiser to run a 120x600 skyscrapers in your 160x600 zone. This can easily be done without asking your advertiser to create a new banner of the appropriate size, which can often take a long time ...
Overlay Banners
What is an Overlay? Overlays are large banners that are displayed in a floating layer that fills the entire browser window. You might have also heard them called full page overlays or interstitials before. Whatever you like to call them, the major draw is that the overlay puts the banner in complete focus, just like a commercial on television and ...
Lightbox Banners
What is a Lightbox? Lightboxes have traditionally been employed to display photos or videos in a Mac-style "lightbox" that floats over top of a web page. The impact this technique has when applied to advertising is that it puts the banner front-and-center and therefore inherently optimizes viewable impressions. The web page behind the lightbox is faded out to ensure the ...
Crawler Banners
What is a Crawler? Crawlers are banners that are displayed in a floating layer that adheres itself to bottom of the browser window. You might have also heard them called catfish banners before. Whatever you like to call them, the major draw is that as a visitor scrolls down your page the crawler stays put. This simple technique inherently optimizes ...
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