Budget Advertising Model
Budget Advertising Model Most direct sales are done on a contract basis, but what if there was another way? Consider, for example, that an advertiser might deposit $500 into their account, you set up a number of campaigns for them (each with varying CPM, CPC or CPA rates) and their campaigns will then run until their available credit is used ...
Parent / Child Campaigns
Parent/Child Campaigns The idea with parent/child campaigns is that sometimes a campaign leads to other campaigns being created and they need to be directed by the originating campaign. Very much like the relationship between a parent and their children. Don't worry though, child campaigns always follow the rules set forth by their parent campaign (unless you tell them not to, ...
Stalled Campaigns
Introducing Stalled Campaigns Chances are that you might have noticed a new Stalled Campaigns tab on your AdvertServe home screen today and perhaps you're wondering what that's all about. Criteria for Stalled Campaigns In order for a campaign to be considered stalled it must meet all of the following criteria: The status of the campaign must be set to Enabled ...
Per Page Campaign Limits
Per Page Campaign Limits Last year we introduced Consolidated Banner Campaigns and since then our customers have created tons of them. However, placing all of an advertisers banners into a single campaign presented a new challenge. It was no longer possible to restrict the ad server to show only one of those banners on a page at the same time. ...
Campaign Competitors
Campaign Competitors Since the debut of AdvertServe it has been possible to set an advertisers campaigns to compete with each other. You simply checked the Self Compete option in the advertisers competitor settings and none of their campaigns would show on a page at the same time. Nice and easy, yes, but this failed to handle situations where you might ...
Daily Campaign Limits
Introducing Daily Limits Since the debut of AdvertServe it has been possible to set a maximum limit on the total number of views, clicks or actions that a campaign should deliver before reaching completion. By introducing daily limits, handling certain types of campaigns becomes a whole lot easier. Daily Campaign Budgets Advertisers may sometimes wish to set a daily budget ...
Consolidated Banner Campaigns
Too Many Campaigns In the past you have always needed to create a campaign for each banner size that an advertiser wishes to run on your web properties. Sure, our campaign copying function eased the pain of this a little bit, but this still left a big problem unsolved. You had to split the number of impressions your advertisers purchased ...
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