Blog Archive : liveramp

LiveRamp - The Competitive Advantage You're Missing Out On

You're (Probably) Missing Out I'm often asked by publishers if there's something they could be doing to improve the performance of their advertisers campaigns. Yes, indeed, there are a lot of things you could be doing. There are some obvious things such as creative burnout. It's a real thing. We frequently see that banners will have impressive performance at the ...

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LiveRamp Introduction

What is LiveRamp? LiveRamp is a data management platform that connects you with data providers who can provide various data insights about the people in your audience to enable people-based targeting. This makes it possible for publishers to earn higher CPM rates, improve CTR rates and utilize their inventory more efficiently by very precisely targeting premium campaigns to interested visitors. ...

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