Blog Archive : reports

Secondary Report Dimensions

The Problem Identifying changes in day-to-day trends for certain metrics has, frankly, always been a bit of a laborious task. Example Scenario Say, for example, that you wanted to review the changes in trends with respect to clicks from different continents. Up until now, the only way to do that was to generate a bunch of one-day reports and compare ...

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Share of Voice Reports

Share of Voice You might have noticed that we added a share column to most of the reports with our version 2.5 update. What is that all about? In the online advertising industry, share of voice is used to represent the relative portion of ad inventory available to a single advertiser within a defined market over a specified time period. ...

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